Group project by Julian Aaskov Mikkelsen, Laura Lund Petersen & Patrick Tabone
Disclamer: I do not own the rights to advertise for JÖRD or intent to use this for monetisation, this is only a school project with no association to JÖRD or its team of designers.
Project: school project
Client: JÖRD
Target Group: vegans, lactose intolerant and oat drink enthusiasts
Assignment: redesign packaging, branding campaign with focus on recycling, more appeal for enthusiasts
Duration: 2 weeks
The assignment & concept
The goal with this case was to create a new design for JÖRD Oat Drink, which was different from other oat drinks. We needed to create a design and campaign, which really spoke to oat drink enthusiasts.
What speaks to the target group? One word: recycling. With this concept we focused on creating a packaging, which could be disassembled easier than other cartons during recycling.
Branding campaign
The brand and packaging is all about feeling good about yourself. This campaign is called “stay grounded” for a reason. By recycling everything from the product correctly, the consumer is rewarded with a small positive message/quote.
These quotes can be placed on framed posters for interior decoration as personal reminders, or be used outside in city spaces to promote the product.
SoMe
To complete the branding campaign, we imagined an Instagram, which created a sense of nature, calm and a grounded feeling.
The quotes and images of a solid morning will appeal to our target group and make them feel grounded.