Target Group: students from creative and design educations
Assignment: advertise for Envision and it’s core values as a advert bureau, grounded in the essence of the ideal idea
Duration: 4 weeks
The case & assignment
During the last month of my internship at Envision in Aarhus I was asked what drew me and another creative student to try out Envision as our internship.
They wanted to try a new approach concerning future art director interns at their creative department. As a result of previous approaches, it was decided to focus on the essence of Envision. What represented them as a firm and bureau?
After a lengthy talk and a good brainstorm, my creative director Kim said “the good idea”. What makes a good idea… good?
The good idea as a concept
A good idea doesn’t jump from your mind one day, it’s developed through feedback and teamwork. Before an idea becomes an idea, you start with the concept of one.
Which is what I initially worked with. The fight for the good idea!
Fight for the
good
fresh
right idea!
Attention
The campaign resulted visually in the humble beginnings of all creative processes: the sticky note. The birth of a new idea and the iconic image of the note and its popping colours captured the concept.
In extension to this, I created a kind of sticky note holder, which would be handed out to several target educations.
The message is simple: Give us your best thoughts and craziest ideas! It is an iconic tool in the creative industry and nothing draws better attention towards what Envision can offer, than this.
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SoMe
Despite the posters and notes on campus of the creative educations, I also made some motion graphics to create the feeling Envision wanted to represent with the campaign.
Plus, it shows off what interns can do at their place, despite the concept of the idea and only the idea.
We wanted to reach a group of students that enjoyed the idea process above other processes.